Lately, I’ve been deep in the weeds of Cru’s HR reorganization. This is the largest organization-wide change Cru has ever initiated. I’m leading the change management efforts (you have heard that most change efforts fail, right?). It’s challenging and kind of fun, in a way!
A small team I’m on recently mapped every person’s job in Cru. We found that about 50% of staff are doing direct ministry roles that win, build and send Christ centered multiplying disciples, or jobs that help others do direct ministry.
So what do the other half do? Take a look at how "dthe other half” makes ministry possible.
Sasha,* a young man in Central Asia, comes from a clan of warriors deeply hostile to Christians. In the region where he lives, it is dangerous even to talk about Jesus. Ministry in places like this requires more than courage—it requires wisdom, preparation, and unique approaches.
Trained workers in Sasha’s country have turned to the internet to reach everyone, everywhere. They post social media ads guiding people to short films addressing common feelings of loneliness and inadequacy. These efforts depend on intentional planning, financial stewardship, technology infrastructure, and ongoing support—areas where the “other half” plays a vital role.
Sasha saw one of the ads and clicked. He watched segments of JESUS and had to know more. Through secure communication channels and careful coordination, he was able to connect with the believers behind the ads and eventually drove five hours to meet them in person.
As Sasha met with them and again heard the Word of God in his heart language, he understood and believed. His life was changed.
When Sasha returned home and shared what had happened, the cost was immediate. His well-known “fighting” clan treated him as a traitor and severely beat him. Yet Sasha would not renounce Jesus.
Sasha returned to the group that had introduced him to Christ. With consistent care, discipleship, and stability—made possible through “the other half” jobs, —he is growing in his faith and healing. He is now determined to see his entire family delivered from the kingdom of darkness.
Stories like Sasha’s remind us that “the other half” jobs are not separate from ministry; it is ministry—ensuring resources are stewarded well, systems function smoothly, and care is available when it’s needed most. When “the other half” is strong, the field is freer to move boldly and wisely.
When you pray and give, you are partnering in this work, Thank you for standing with us.
With gratitude,
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