Tuesday, November 8, 2011

New logo for the new name

When Campus Crusade announced the coming name change this summer, we also unveiled a logo to help communicate the centrality of the cross to our mission.  Soon after we discovered a church in Texas that one year prior had chosen a very similar logo to the one we designed.  It wasn't discovered because the church had not registered it, but we worked with the church to change our logo slightly so they were different enough to help us both.  Here is the new logo:



If I can find a detailed explanation for the components of the logo, I'll post them here.  But I do know a few things:  The word "cru" has no capital letters so that people won't think the letters stand for something (they don't) and so that they won't think it is short for something (it is not)...even though college students have nicknamed CCC cru on their campuses for years.

Here's what our US VP wrote about it this week:
You’ll see it continues to let us tell our story of connection. It communicates how the 4 corners of the world all find new life at the cross. It also communicates our desire to move outward from the cross, to the whole world. The blue palette incorporates our history in world missions while the gold palette states our commitment to diversity and the city as we embrace our future.

There is a tag line for the logo, and it is with the logo below:






So, what do you think?

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